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All the more so, given that various versions of Whats App look and feel completely different.Its UX/UI designers did a great job on the multi-platform adaptation. For Jan Koum, born back in Soviet Ukraine, where advertising was an oddity, ad-free user experience was the only option. This approach was the actual proof of the concept – the app’s creators could tell, users are paying for their product and not for some tweaks or 3rd-party add-ons.Let’s face it, instant messaging (IM) is a new enterprise and consumer reality, and the mobile chat app popularity is not going to subside anytime soon. Roll up your sleeves and get down to business – making Yet Another Awesome Chat App.Have you ever wondered what makes a good instant messaging mobile app?Even its paid model, which the app had used until 2016, was more affordable than the conventional short-message rates of telephony providers.You might be surprised to hear that, but it’s true! Next, social networking sites stepped in to offer over-the-horizon connectivity. First, chat rooms came luring users into an excitement of undercover small talk.
Like Steve Blank says, pioneers often have arrows in their backs.It focused on quality messaging and has never taken the eye off the ball. There are no in-app purchases or adverts – doesn’t that sound great! Striking lucky with this model on today’s messenger-congested market may be highly challenging.We shouldn’t take lightly the behavioral aspect, though: charging for a new service, no matter how bold it may seem, actually works as it gives a promise of quality.Notably, even the promotion of newer features (like voice & video calling) goes mostly via e WOM – or from one user who spots it on their app to another – and not as a result of costly promotional campaigns.The initial release of the app on i OS was closely followed by the development on other platforms – Blackberry, Symbian, Android, Windows Phone, including older versions of the devices running on them, such as Nokia N95.