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In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.
The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
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Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.